Why Pepsi better than Coke in supermarket sales?
- Pepsi constantly studying consumption patterns and consumer behavior.
- Pepsi constantly studying Retail Distribution Channels.
- Pepsi constantly studying Promotional needs to attract consumers.
- Pepsi constantly studying Marketing approach to customer satisfaction.
Here are few simple rules :
- Gather and study different source of information.
- Public records and data are very valuable and should not be undervalued.
- facts and informations should be credible and believable.
- If you pay for something (information, data, records, etc), study efficiently.
- With too many data, learn to filter accordingly.
- Pass intelligence through a sieve.
- Monitor big --- worldwide.
- Study your competitors’ published statements, reports, speeches, Ads, etc.
- Look and listen around the corner to see what your competitors are doing.
- Make everyone an agent (customers, colleagues, counterparts, friends, etc.)
- Always Protect Informants.
- Emphasize analysis over espionage.
- Establish the real size of battlefield.
- Create listening post.
- Conceal what you know.
- Survey and research.
- Become an intelligence source for others.
--- In today's battleground, it is not about the product only but service excellence. Thus, to have distinct advantage is to anticipate competitors' activities and to serve clients with importance.
Then, as a result, the higher revenues that your client/s achieved, the better sales turn-over in return.
